Placemaking vs. Branding: Why EGD Shouldn't Have to Choose

Description

When you go into a hotel lobby, a hospital, or a mixed-use housing complex, you are receiving two distinct signals at the same time, whether the space wants it or not. One message reads: "Whose space is this?" The second is "What is this place, and why does it matter to the people standing in it?"

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📂 Business 🏷 Placemaking, Branding, EnvironmentalGraphicDesign, PlaceBranding
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